by: Gisselle Gloria
In today's world, there is a cutthroat competition everywhere, so is in the
field of logo designing. In a scenario like this, how you, as a logo design
company would differentiate yourself in terms of work quality and client
support? Moreover, how can you improve your success rate in terms of
designing outstanding logos for your clients?
Remember! Your success lies in client satisfaction, and your client would be
satisfied when you come up with a business logo design that has all the
elements mentioned in the client brief. Make sure you thoroughly discuss the
brief with your client in order to avoid any confusion later on. Input from
your client is always essential before you start working on the project.
Here, in this article, I am going to revise all the questions you need to
ask your clients while discussing the brief with them. This would dig out
exactly what your client wants and of course this practice would save you a
lot of time you will be wasting on revisions, in case the logo fails to
convince the client in the end.
Nature of the business: Every logo has to be associated with the
business/product and has to have a concept behind it. For that you
particularly need to ask your client about the nature of his business.
Whether your client is in construction business, wedding consultancy or have
recently opened a beauty salon, it is best practice to get to know their
target audience. A logo which associates and communicates the right message
of the business to its target market gets instant recognition. So make your
client speak, this would help you to search for the latest trends in that
particular industry.
Brief your client about different types of logo designs: Asking your clients
abruptly about the type of logo they want is something every designer should
avoid. Instead, a far better idea is to first brief your client about the
different types of logos. Let them speak up what they think is appropriate
and then give your feedback as to what should be more suitable according to
the nature of their businesses and products. Deciding what treatment should
be given to different logos is a crucial aspect and must be clarified before
starting the project. Give your clients examples of Iconic, Illustrative,
Textual or a combination of them because there is a possibility that they
might or might not know about it.
Let your Client decide the colors: It's always advisable to discuss the
colors of your client's logo. Remember, as a logo designer your utmost
responsibility is to satisfy your client's needs. If you create a logo
according to your aesthetic taste, with colors you think go best with it,
while your client mentioned some other colors in the brief; there are 90%
chances that your logo would get rejected. He would come up to you and say,
“I never asked for these colors. What made you choose them and forwarded
something I never wanted?”
So it is better to give your expert opinion, right at the time of discussing
the creative brief because more often than not, clients don't know anything
about the trends and even the basics of logo designing, yet they impose
their personal preferences, which should finally be spelled out before you
start the project.
There are different categories of colors which should be kept in mind
according to the target market of your client. It can be subtle pastel
colors when targeting small babies and their parents, while it can be
bright, sharp colors for teenagers specifically. For adults, there should be
a mix of both light and dark colors, whereas, try a combination of soft and
dark ones for middle aged adults and older people.
Ask your client the number of colors to use in the logo. It is best to use
minimum colors, however, it depends upon the nature of your client's
business and the product portfolio. If your client owns a toy shop and needs
a colorful logo for his business, even then it is best to advise to stick to
a maximum of three colors, not more than that.
Themes and Words: Professional logo designers always involve clients in a
discussion related to logo design prior to starting their projects. It is
best to ask your clients if they have any specific theme for their logo or
if they want any words to be incorporated. It is your duty to suggest if
your client has no idea whatsoever about the themes, designs, visual
enhancements or the words but keep in mind that no one knows your client's
target market better than your client. So always engage them to come up with
the best possible results.
Probe the ultimate Don'ts: It can be a possibility that your client might
not exactly know about what design should his logo be, but he must clearly
know about the elements which shouldn't be a part of the design in any way.
So as a designer, you must jot down all those elements which you won't
include in the logo. If you don't practice this, you would end up pissing
off your client.
Ask your Client their favorite logos: Ask your client about their favorite
logos. So what if most of them end up with Nike and Apple. There would be
clients who might be interested in logos which they think are well designed
and have impact. This would give you a better idea about their tastes and
requirements.
Last but not least, as a designer, you should have better answers to most of
the questions mentioned above but as we say, client is the king, and any
designer's ultimate responsibility is to satisfy the client. Hence, openly
welcome the input of your client at every stage of designing his business
logo.
About The Author
Gisselle Gloria is a Web designer and also a content writer. She loves to
write content about Logo Designing and Web Designing.
Source :
ArticleCity
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