by: Michelle Dale
Essentially, back links are inbound links to a web page or site. This means
that another website contains a hyperlink directed towards your site. In
terms of SEO, the more back links you have pointing toward your website the
better, particularly if the back links are coming from a site which deals
with the same field as your chosen speciality.
As the number one goal of a website is to achieve traffic, i.e. people
actually looking at the site, it follows that you must make the website
visible. Generally speaking, to make your website visible, people must be
able to find it when they search for keywords directly related to your
product, niche, service or whatever else your website represents.
Individuals tend to be seeking such information via the big search engines,
whose operators have rather complicated algorithms to help them decide
whether a certain website is applicable to the searcher's request, or not.
Although they will not divulge exactly how they go about composing these
algorithms, the search engine operators do assure us that relevancy, as
viewed by others, is most important. If they see that you have a back link
or a number of back links from other websites that have some relevancy to
yours, this is a plus. In addition, if the site linking to you has a fairly
high "page rank", this helps as well. Page rank is Google's proprietary
method of allocating a number (zero being lowest and moving up to ten)
indicating how important a site is within its particular niche of
operations.
There are a number of ways to achieve back links for your site.
ARTICLE MARKETING.
As Bill Gates once said, "content is king". Article marketing is known as
one of the most solid Internet marketing methods. By writing highly relevant
and informative articles and submitting them to high profile article
directories you do several things, not the least important of which is to
help establish you or your site as an expert in your niche. Within your
article, published in the article directory, is a resource box which
contains your details - who you are and what you do, and a link back to your
site, the all important Back Link.
SOCIAL BOOKMARKING.
There are many hundreds of social bookmarking sites, and their primary
motive is basically to provide a way of informing people about the existence
of content related to any niche or interest in a very manageable format. You
can sign up and initiate a process of notifying social bookmarking sites
about fresh content, including back links in many cases. You should note at
this stage that some webmasters apply a "no follow" tag which can void the
effect of a back link, as the tag instructs the search engine spider not to
give you points, or what's called "link love".
SOCIAL MEDIA - TWITTER.
Whilst Twitter and other similar sites are becoming increasingly more
powerful in marketing terms, you should know that to include links within
your "tweets" or in your URL profile box is not a powerful back linking
strategy, as these are all allocated the dreaded no follow tag. However, you
may find that it is possible to link within a bio box and get some link love
this way. Also, if you syndicate, your Twitter feeds are updated via the RSS
aggregators, earning you back links.
BLOG COMMENTING.
First of all, you will have to locate blogs or forums that are relevant to
your area of expertise. This is fairly simple to accomplish as a
straightforward and pertinent search will locate hosts. Once you find these
blogs you can sign up and create a profile. Often you will be allowed to
create what is called a "signature", and within that signature you
incorporate your links. Note, you should check to see if there are any no
follow tags, as these will appear occasionally.
Enter into the spirit of the place by interacting with other members and
making entries and posting comments that are relevant, useful and
educational. As well as a back link being displayed each time you post a
comment, you'll also create a potentially profitable bond with other members
- and this has the potential to lead to all kinds of new possiblities.
Back link building remains one of the most important SEO strategies to
adopt.
About The Author
Michelle Dale is The Managing Director of Virtual Miss Friday, an
Experienced Executive Virtual Assistant who collaborates with businesses and
individuals with the sole aim of accomplishing their professional goals.
Want to learn more about these comprehensive online business building
success strategies? Contact VMF Today at=>
http://www.virtualmissfriday.com
Source :
ArticleCity
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