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by: TJ Philpott
Building a list when working online is one of the most efficient ways to develop
your business and this is commonly achieved through the use of a squeeze page.
With the growing popularity and acceptance of business blogs however let's
explore the possibility and advantages of using your blog as your squeeze page
as well.
Second Chances
Let's face it second chances in life are tough enough to come by, but on a
squeeze page, that is unheard of! Typically visitors either opt-in or they leave
your page, for good! On a blogging platform however the site is structured to
attract visitors back time and again. By placing an opt-in form on your blog you
are giving people the 'option' to join your list, but they can still view your
content without doing so. The more they return the more chances you have of
acquiring their contact information and in fact the more likely you will since
their return indicates their satisfaction with what you offer.
Relationship Building
It is important to remember that business blogs serve the same primary function
as that of other blogs in that their intent is to 'serve' up good quality
content. The posts also strive to encourage visitors to leave comments which
leads to interaction and relationship building, all on the visitors terms.
Names captured on most squeeze pages usually leads to a series of auto responder
messages which are actually one-way conversation that also attempt to build
relationships. The difference here is that there is little or no interaction
involve making it more difficult to forge the bond with people that you are
looking for.
Product Presentation
When working online product presentation is crucial in getting people to make a
purchase with you and the more comfortable they are with you the better. Product
presentations sent through email, which is typically the way it is done with
names captured on a squeeze page, tend to be less impersonal. Presenting the
same product on business blogs once again allows for comments and interaction by
not only the visitors, but the site administrator as well. This leads to a more
comfortable, give and take exchange between seller and buyer allowing for
questions to be answered. Also comments left by others serve as great additional
input, and in some cases product endorsements, if these people are satisfied
customers.
Building a list is important for anybody who is working online from the
standpoint that it helps make your future marketing efforts more efficient and
effective. The most common and effective approach used for collecting the
contact information of prospective customers has been the squeeze page. With an
eye on efficiency, the discussion above has explored the advantages of having
business blogs also fill the role of a squeeze page as well. The 3 advantages
discussed are compelling enough for those who do operate business blogs to give
more or serious consideration to this proposal. After all, when working online,
any means with which you can streamline your efforts should be welcomed and if
these means are also more effective, than all the better!
About The Author
TJ Philpott is an author and Internet entrepreneur based out of North Carolina.
To learn more about different options available for building a list and to also
receive a free instructional manual that teaches valuable niche research
techniques simply visit:http://blogbrawn.com
The author invites you to visit:
http://blogbrawn.com
Article Source: http://www.articlecity.com/articles/online_business/article_7899.shtml
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